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A Guide to Topic Clusters and Pillar Pages
Building out topic clusters is a new SEO strategy that focuses on fully covering a topic and building relationships between keywords. In 2015, Google launched RankBrain -- a machine learning algorithm that associates past searches with similar topics and phrases to...
Why Hiring a Graphic Designer is Essential To Your Brand
Logos, banners, brochures, and other design elements play a powerful role in the brand and marketing of a business. And we know as a busy business owner, you may not be entirely focused on having ‘perfect’ graphic design. Today, however,...
How To Get A Mobile-Friendly Website (And Why It’s Important)
The truth is, if your website isn’t optimized for mobile viewers you’re losing out on leads, and ultimately, sales. Internet is more accessible than ever before, but folks aren’t using a computer – they’re using their smartphones. Ninety...
SEO Expectations Vs. Reality
Search Engine Optimization (SEO) is the process of improving the visibility of your company’s website in search engines via the “natural”, or “organic” algorithm of Google. So why look into SEO? Is it even worth it? The short answer is yes! The...
Four Reasons Why Digital Marketing Is The Best For Business Growth
It should go without saying that a company can’t do without digital marketing in today’s world. With the continuous growth of digital marketing and modern technology, businesses need to be doing all they can to match the pace. Digital marketing is especially important...
Benefits of Working With A Certified Hubspot Partner Agency
If you are still using outdated outbound marketing methods, you are losing out over your competitors who are using modern inbound marketing strategies. Rather than shouting into the void of people who are trying to block you out, Guru Marketing...
Why We Love Inbound Marketing (And You Should, Too)
First thing’s first: what exactly is Inbound Marketing? As Hubspot, an inbound marketing and sales platform defines it as inbound marketing is a philosophy, a methodology, and a set of tools. So what does that mean for your business? Inbound...
Five Hacks to Build Your Email List Fast
Growing an engaged email list is one of the most important parts of creating a fruitful email marketing strategy. But one of the biggest challenges most businesses face is that they don’t have an email list big enough to see the benefits of...
Best SEO Tips for Local Restaurants to Increase Their Google Rankings
Search engine optimization (SEO) is a great way to get traffic to your website. Just so we’re clear: we are goo-goo for SEO. In addition to getting more traffic to your website, you get more customers into your restaurant. Want more diners at...
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