Search Engine Optimization (SEO) is the process of improving the visibility of your company’s website in search engines via the “natural”, or “organic” algorithm of Google. So why look into SEO? Is it even worth it? The short answer is yes! The long answer? SEO practices provide a business’ websites, mobile sites, and Google Maps profiles to dominate the first page of the Google search results over their competition.

Although SEO is, inarguably, great, there can sometimes be a misconception between the results that are expected from the general public and the way that SEO actually works. But it is our job as SEO professionals to help educate businesses about SEO and set the proper expectations for our clients. Because of this, we’ve compiled a list of some of the common expectations versus the reality of getting your website to the top of Google’s search engine.

Expectation 1: Killer SEO Results Happen Over Night

It’s common for clients to hear about how fantastic search engine optimization is and associate the killer results with speed. However, SEO takes time to see results. Sometimes results come in a month, other times in takes several months. Over time, the work you put into our fail-proof SEO formula, you will begin to see your web pages rank #1.

Our SEO gurus track monthly keywords so you can spot upward trends. An example of this would be one keyword moving up from page eight to page two in Google. These positive signs show you that SEO is working and that you are moving in the right direction.

Expectation 2: Internal Links Are A Waste of Time

Internal linking is something that some clients think is a waste of time. This is why they’re wrong: internal links help real users navigate through your website, and also help Google’s web crawlers understand your content. Google does this by looking at the anchoring text you use in your internal link.

Expectation 3: Your Website Needs To Be Loaded With Keywords

This expectation is partially true. Keyword stuffing is an outdated practice that doesn’t really work any more. Google’s SEO Algorithm is always changing, and search engines keep getting smarter. Instead of stuff your web pages with keywords, SEO specialists place your important keywords at specific points on your page.

Expectation 4: Off-Page SEO Isn’t Worth The Expense

Off-page SEO is just as important as on-page SEO if you’re wanting to dominate the search engines. Off-page SEO consists of things like backlinks and blogs. Backlinks are links that are being created from one site leading to another. The link going out to an external website is what we call the backlink. When you create backlinks, Google loves it! Google sees backlinks as a highly effective way to up vote your site.

Expectation 5: SEO Is A One Time Service

It should be clear by now that SEO takes time to show serious results. SEO creation is an ongoing process and needs to be continually added to in order to continue to rank well.

The Takeaway

SEO is a highly effective tool to help your business be found online. The web developers at KM Guru Marketing have many tips to help you along your journey of getting your business to the top of Google’s search engine. Serving Joplin, MO and the Dallas, Tulsa, and Bentonville area, we would love to work with you – no matter where you are. If you would like further information about our Search Engine Optimization (SEO) service please contact us at

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