Blog
Working with an SEO Agency vs. the Do-It-Yourself Approach
SEO is a major buzzword in today’s marketplace, and businesses everywhere are looking for ways to add it to their inbound marketing arsenal. Some have even read a quick guide on SEO or browsed an “SEO cheatsheet” put out by an ambitious marketer. If you’ve learned...
How To Capture New Website Leads With Inbound Marketing
WHAT IS A LEAD? First thing's first: what exactly is a lead? A lead is any person who indicates interest in a company's product or service in some way, shape, or form. Leads typically hear from a business or organization after opening communication (by submitting...
Why Branding Is So Important
Decades ago, branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements, that distinguish one company, product, or service from another. Today, branding is more complex and even more important. Why is branding important? So what...
How To Write Email Newsletters That People Open
Email marketing is killer. It works. It’s awesome. You need to do it. But in order to truly harness the power of email marketing, it’s important to understand the psychology behind it and to know how to write emails that get results. The statistics say that email...
SEO Changes Coming to Google in 2020
Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan,...
SEO 101: What To Know About Search Engine Optimization
Search Engine Optimization. It’s a phrase we use often and talk about frequently. This is because we know just how powerful of an asset it can be to your inbound marketing efforts and how useful it can be in pulling customers to your website. To help you understand...
Why Your Business Should Have a Brand Kit
Try to associate your favorite brand with something. What comes first to your mind? A logo, package branding, colors, or, maybe, an elegant font used for a company’s name? These are all branding elements included in a standard branding kit. When it comes to growing a...
Video Marketing To Tell Your Brand Story
Everyone has heard about the benefits of SEO (Search Engine Optimization), and most people know the value of proper web design and web development. Social media marketing has also been given a great deal of attention by most companies who value their brands, but yet...
WordPress vs Wix: Which Is Best For Your Business?
There is no shortage of powerful content management systems, many of which are capable of being used to build any type of site you can imagine. That does not, however, mean that every content management is the best fit for every site. I’d like to take a look at two...