Blog
Understanding Color Psychology When It Comes To Your Brand Kit Design
That's right - we're talking colors! Studies in marketing have found that particular colors have varying effects on customers. Using this conclusion, brands can influence their target audience by simply choosing the proper color combinations when designing content,...
Convert Followers Into Paying Customers Via Instagram Stories | Here’s How
Let's talk about Instagram stories. Ever since Instagram's algorithm switched to a more video-based marketing approach when they introduced IG Stories, IGTV, and Reels, you've probably been overwhelmed with how to keep up with it all. With so many ideas on how often...
Marketing Your Business During A Pandemic | 4 Helpful Tips From The Gurus
We can’t think of a better time than now to begin reevaluating your business marketing approach. Perhaps you are looking for help with building connections with your customers? Maybe you are looking to reassure them that your business is doing everything it can to...
Is Your Team Working From Home? Here’s How Hubspot Can Help.
If your business is like most, you’ve probably either had to work remotely for a short period of time, or you are still working from home due to mandatory remote working regulations. We know this can be hard to juggle when you are trying to run a business and manage a...
How Using a Drone Will Improve Your Video Marketing Project
Video marketing is the "It" thing now, and has been for some time. In our marketing experience, we've learned that folks are flying through life, and thus have less and less time. Talk texting is a thing, and you rarely actually call anyone on the phone any longer....
We Use HubSpot – Here’s Why
Guru Marketing has used HubSpot in one capacity or another for over a decade now, and we thrive by it. The functionality of its features is a win-win for our agency, and we highly recommend it to our clients. Why you ask? Totally - HubSpot is a platform that saves all...
Branding Kits | Color Palettes | Font Types
Branding kits are so important to your overall business look, and how you appear publically. Putting together a branding kit for your business should be one of the first things you do with your marketing agency. This also offers the comfort that anyone you work with...
4 Ways To Begin Content Marketing For Your Business | Find Out How Guru Can Help!
Whether you are a small business or apart of a large company, content marketing is a key component to helping your business build trust while generating leads and potential customers. Every successful SEO strategy performs best when paired with a promotional component...
