Blog
How To Build Your Company Business List Fast
Growing an engaged email list is one of the most important parts of creating a fruitful email marketing strategy. But one of the biggest challenges most businesses face is that they don’t have an email list big enough to see the benefits of...
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Which is Better: WordPress vs. ExpressEngine
There is no shortage of powerful content management systems, many of which are capable of being used to build any type of site you can imagine. That does not, however, mean that every content management is the best fit for every site. I’d like to take a look at two...
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The Best Times to Post on Social Media in 2019
To post or not to post, that is the question. Well, of course, you should post, but when? If you’re trying to up your social media game in 2019, you don’t need to end up like that poor Danish prince. Here at Guru Marketing, we’ve combed through...
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3 Important Reasons Why You Should Use WordPress for Your Website
One of the questions that we often get asked is: Why should I use WordPress? Isn’t my old site good enough? Why do I need to switch to WordPress from another platform? If you’re asking these questions, then you’re at the right place. In this...
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What is Off-Page SEO and Why Should You Do It?
Off-page SEO refers to techniques that can be used to improve the position of a website in the search engine results page. (Want a crash course in on-page SEO? Check out our previous post here: https://kmguru.com/search-engine- optimization-a-...
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A Guide to Topic Clusters and Pillar Pages
Building out topic clusters is a new SEO strategy that focuses on fully covering a topic and building relationships between keywords. In 2015, Google launched RankBrain -- a machine learning algorithm that associates past searches with similar topics and phrases to...
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Why Hiring a Graphic Designer is Essential To Your Brand
Logos, banners, brochures, and other design elements play a powerful role in the brand and marketing of a business. And we know as a busy business owner, you may not be entirely focused on having ‘perfect’ graphic design. Today, however,...
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How To Get A Mobile-Friendly Website (And Why It’s Important)
The truth is, if your website isn’t optimized for mobile viewers you’re losing out on leads, and ultimately, sales. Internet is more accessible than ever before, but folks aren’t using a computer – they’re using their smartphones. Ninety...
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SEO Expectations Vs. Reality
Search Engine Optimization (SEO) is the process of improving the visibility of your company’s website in search engines via the “natural”, or “organic” algorithm of Google. So why look into SEO? Is it even worth it? The short answer is yes! The...
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