Blog
What is Telemarketing?
In theory, marketing can be broken up into two distinct categories: inbound marketing and outbound marketing. Before we dive into telemarketing, let's take a brief look into the differences between the two. What is Outbound Marketing? Outbound marketing, also referred...
KM GURU – Social Media Management Done Right
Social media has revolutionized the world we live in and has changed the way interact with those we know and love. We post about the causes we care about and comment to show our approval or dissent. Activism is contained to a keyboard and we show our appreciation with...
Top Facebook Updates You Can’t Afford to Miss For The Rest of 2019
Wow, somehow September is already here, and we are quickly nearing prime holiday marketing season in the US. And, despite a continuing growth in users and advertising spend on Facebook, many business owners are still unable to understand Facebook’s new algorithm and...
How Social Media Marketing Has Changed So Far in 2019
Marketers have been using social media platforms like Twitter, Instagram, and Facebook to promote their businesses for years now, and for businesses who haven't jumped in on the social media marketing trend - well, they're really missing out....
WordPress vs Static HTML: Which is Best For Building Websites?
When most business owners are looking to begin hiring a website builder and web designer, they are often offered a website to be built one of two ways: built on a content management system (CMS) like WordPress, or built using HTML. In the blog below, we’ll compare...
How To Find an SEO Consultant
Effective and efficient use of Search Engine Optimization as a tool for inbound marketing is paramount to introducing new customers to your website. One of the best ways to ensure your SEO is properly in place and correctly formatted to accomplish your needs is to...
How To Build Your Company Business List Fast
Growing an engaged email list is one of the most important parts of creating a fruitful email marketing strategy. But one of the biggest challenges most businesses face is that they don’t have an email list big enough to see the benefits of...
Which is Better: WordPress vs. ExpressEngine
There is no shortage of powerful content management systems, many of which are capable of being used to build any type of site you can imagine. That does not, however, mean that every content management is the best fit for every site. I’d like to take a look at two...
The Best Times to Post on Social Media in 2019
To post or not to post, that is the question. Well, of course, you should post, but when? If you’re trying to up your social media game in 2019, you don’t need to end up like that poor Danish prince. Here at Guru Marketing, we’ve combed through...