Blog
How To Create Buyer Personas For Your Business
In order to create effective customer relationships and marketing strategies, it is imperative that a company knows its audience. To effectively communicate with your current audience, creating buyer personas is a really great place to start. Buyer personas are...
Understanding the Google Algorithm
Google's latest search engine algorithm update has been out for almost a year now, and it has changed the way organic SEO is done by out team of SEO professionals in Joplin MO. Meet Google BERT (Bidirectional Encoder Representations from Transformers): first released...
Branding Your Business On a Budget
In the marketing world, the word "brand" gets thrown around often - on brand, personal brand, brand identity, etc. But there can be some confusion for new start-ups as well as for established corporations regarding branding, and what their brand even is. If you find...
What is Email Automation And Why It Works
If anyone asks, you can say you heard it here first: email marketing isn’t dead. In fact, according to the DMA, email generates an average of $38 in return for every $1 invested. With the global average open and click-through rates being 24.29% and 3.97%,...
How To Convert Leads to Customers on Your Website
Do you want to boost conversions on your website? A conversion-focused website design may be right for you. To put it simply, a conversion-focused website attracts your target customers and makes it super easy for them to respond to your call to action, whether that...
Why Marketing is More Important Than Ever During The COVID-19 Pandemic
While the coronavirus has increased internet usage exponentially, it has also caused search traffic to business websites to plummet in many industries. Does this mean that your SEO marketing efforts are useless for your business right now? Absolutely not. During this...
How To Get a Mobile-Friendly Website
The truth is, if your website isn’t optimized for mobile viewers you’re losing out on leads, and ultimately, sales. Internet is more accessible than ever before, but folks aren’t using a computer – they’re using their smartphones. Ninety percent of the US population...
What is Off-Page SEO?
Off-page SEO refers to techniques that can be used to improve the position of a website in the search engine results page. (Want a crash course in on-page SEO? Check out our previous post here: https://kmguru.com/search-engine- optimization-a- win-win-for-...
Working with an SEO Agency vs. the Do-It-Yourself Approach
SEO is a major buzzword in today’s marketplace, and businesses everywhere are looking for ways to add it to their inbound marketing arsenal. Some have even read a quick guide on SEO or browsed an “SEO cheatsheet” put out by an ambitious marketer. If you’ve learned...