Blog
Why We Love Inbound Marketing (And You Should, Too)
First thing’s first: what exactly is Inbound Marketing? As Hubspot, an inbound marketing and sales platform defines it as inbound marketing is a philosophy, a methodology, and a set of tools. So what does that mean for your business? Inbound...
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Five Hacks to Build Your Email List Fast
Growing an engaged email list is one of the most important parts of creating a fruitful email marketing strategy. But one of the biggest challenges most businesses face is that they don’t have an email list big enough to see the benefits of...
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Best SEO Tips for Local Restaurants to Increase Their Google Rankings
Search engine optimization (SEO) is a great way to get traffic to your website. Just so we’re clear: we are goo-goo for SEO. In addition to getting more traffic to your website, you get more customers into your restaurant. Want more diners at...
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Six Killer Social Media Marketing Tools You Can’t Live Without
1. HootSuite Hootsuite is a social network management platform that is simple enough for the everyday social media user. Hootsuite comes with a free version that you can use for as long as you wish, and if you feel like you need more...
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Design Your Website To Attract Visitors and Convert Leads
Do you want to boost conversions on your website? A conversion-focused website design may be right for you. To put it simply, a conversion-focused website attracts your target customers and makes it super easy for them to respond to your call to action, whether that...
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This Way or That? What it Takes to Create the Most Effective Conversion Path
What is a Conversion Path? According to our friends at Hubspot, a conversion path is the process by which an anonymous website visitor becomes a known lead. Simply put, a conversion path is the process to get your website visitors to do what you want them to do. When...
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Best Off-Page SEO Practices to Make Sure Your Website is Google’s Favorite
Off-page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page. (Want a crash course in on-page SEO? Check out our previous post here: https://kmguru.com/search-engine- optimization-a- win- win-for-...
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The Power of Video Marketing in Customer Acquisition
Everyone has heard about the benefits of SEO (Search Engine Optimization), and most people know the value of proper web design and web development. Social media marketing has also been given a great deal of attention by most companies who value their brands, but yet...
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Make Your Email Marketing Effective With Triggered Emails
If anyone asks, you can say you heard it here first: email marketing isn’t dead. In fact, according to the DMA, email generates an average of $38 in return for every $1 invested. With the global average open and click-through rates being 24.29% and 3.97%,...
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