The truth is, if your website isn’t optimized for mobile viewers you’re losing out on leads, and ultimately, sales. Internet is more accessible than ever before, but folks aren’t using a computer – they’re using their smartphones. Ninety percent of the US population uses a mobile device, and keeps it with them at all times. When they are out and about they are searching for local businesses via their phone, and you want to make sure your company can be found.
Adding a mobile site that’s easily read on smart phones and tablet devices to your already existing website will help your company remain visible and will also increase your Search Engine Optimization (SEO).
Google has a completely separate search algorithm for mobile, so if your website is not mobile friendly the chances of you ranking well when a user is searching from a mobile device is slim.
Traditional websites, even those developed just a few years ago, were not commonly formatted for mobile-display, and do not render well on today’s devices. If you can capture a customer on their mobile device, then you have them on all other platforms as well.
What Is a Mobile-Friendly Website?
A mobile-friendly, or mobile-responsive website is a site that is designed to display properly on the smaller smartphone or tablet screens. Mobile sites are optimized to fit the smaller screen size through the use of larger, easier to read text, mobile-friendly navigation, touch-friendly buttons and page elements, and faster download speed.
Why Is a Mobile Site Important?
Having a mobile site brings in several advantages, such as:
- Improved search engine visibility
- Improved user experience
- Increased lead generation
- Improved brand identity
How Do I Know If My Company Website Is Mobile-Friendly?
You should be able to tell if your website is mobile-friendly simply by pulling up your site on your smartphone device. If it scales to display content and navigation in a way that is user-friendly, then it is most likely a mobile site. Google offers a Mobile-Friendly Test to make it easy to check: https://search.google.com/test/mobile-friendly.
What Does It Take To Create a Mobile-Friendly Site?
Web developers generally have two different ways they can approach creating a mobile site. The first, is to design a separate mobile site that is optimized for mobile viewers. The second is to re-work your original site so that it utilizes a responsive design that will scale to any screen size. Our web developers use the second option, reworking your standing site to become mobile-responsive. The reason? Having a single website that scales across all devices – from desktop down to tablet and handheld – may be more involved to develop up-front, but over time the improved efficiency of maintaining a single site, rather than two, is undeniable.
If you’re considering going mobile, we encourage you to get in touch with our web developers at KM Guru Marketing in Joplin MO. Serving a large client base in Tulsa OK, Fayetteville AR, and Dallas TX, we are the top marketing agency for all your website design needs.