Blog
Catch up on what we’ve been doin’.
Digital Marketing | SEO & Lots Lots More
When Guru Marketing began over a decade ago, we were only a digital marketing agency. Since then, we have grown into a full-service agency - offering our clients many print/graphic design services. At the core of all our digital, and online marketing resides our SEO...
Most Creative Video Marketing Team | Joplin MO
More and more Guru Marketing is producing creative video marketing pieces for our clients. We are finding that folks read less, and less as the years go by, and videos tell your business story in such a handy way. We just recently finished up a video project for one...
What is Inbound Marketing & Why is it SO Important for My Website?!?
Gone are the days of paying a ton of money for advertising. It's just a thing of the past now. "Old News" some would say. =) Seriously, businesses used to pay for a lead list, a graphic designer to create a postcard, the postage to mail the card out, and then cross...
Guru Marketing & Missouri Medical Cannabis | SEO & More
Are you new to the Missouri medical cannabis industry? If so, Guru Marketing has a wide selection of clients we have helped market over the years in Missouri and California, and maybe you'd like to learn more about what we do. Our client, Flora Farms has three...
Hiring the Best Graphic Design Team for Your Project(s)
Hiring a Graphic Designer doesn't have to be difficult. Looking at someone's education, design credibility, and of course - their portfolio would be critical. Having a call, or meeting with them to find out their personality would also be a good start. At Guru...
How To Create Buyer Personas For Your Business
In order to create effective customer relationships and marketing strategies, it is imperative that a company knows its audience. To effectively communicate with your current audience, creating buyer personas is a really great place to start. Buyer personas are...
Understanding the Google Algorithm
Google's latest search engine algorithm update has been out for almost a year now, and it has changed the way organic SEO is done by out team of SEO professionals in Joplin MO. Meet Google BERT (Bidirectional Encoder Representations from Transformers): first released...
Branding Your Business On a Budget
In the marketing world, the word "brand" gets thrown around often - on brand, personal brand, brand identity, etc. But there can be some confusion for new start-ups as well as for established corporations regarding branding, and what their brand even is. If you find...
What is Email Automation And Why It Works
If anyone asks, you can say you heard it here first: email marketing isn’t dead. In fact, according to the DMA, email generates an average of $38 in return for every $1 invested. With the global average open and click-through rates being 24.29% and 3.97%,...
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