Google’s latest search engine algorithm update has been out for almost a year now, and it has changed the way organic SEO is done by out team of SEO professionals in Joplin MO. Meet Google BERT (Bidirectional Encoder Representations from Transformers): first released in late October 2019.
Google has said that its most recent major search update, the inclusion of the BERT algorithm, will help it better understand the intent behind users’ search queries, which should mean more relevant results. BERT will impact 10% of searches, so this is no small change! The BERT algorithm is likely to have some impact on your brand’s organic visibility and traffic.
What Exactly Is BERT
Well, BERT is actually several things. It’s more popularly known as a Google search algorithm tool that was rolled out with the goal of helping Search better understand the nuance and context of words and best match people’s searches with the most helpful results.
BERT is also an NLP (natural language processing) framework that Google open-sourced so that the entire natural language processing field can get a better understanding of language overall. This means that anyone can use BERT to train their own language processing system for question answering or other tasks.
BERT has drastically increased natural language understanding and has probably changed the field of natural language processing forever.
How To Tailor Your Marketing To Work With The Google BERT Update
- Focus on conceptual content, not simply keyword-driven content. Expand your keyword research to include different phrasing, commonly asked questions, and similar terms.
- Conduct competitive analysis by searching your keywords on a new Google SERP and see what related content and SERP features appear.
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As a small to medium-sized business owner, these Google updates may seem irrelevant or repetitive, but it’s important to stay in-the-know about what is coming up next. Google is continually trying to improve a users search experience. Their advice on ranking well continues to be focusing on clear, focused writing that is designed to help improve user experience instead of constructing linear phrasing for machines to read.
These algorithms, while time-consuming and sometimes complicated to understanding, are a great thing for consumers and marketers alike! Now go and use them to your advantage.
If you’re looking for marketing help, our SEO company in Joplin MO is trained to provide the best website design and SEO experience to our customers. Connect with our team to discuss your marketing options!