More and more businesses have established a presence on the worldwide web in order to advance their business and promote their product. While this is a great source of inbound marketing, it’s no longer good enough if you want to stay current in today’s economy.

People spend more time on their tablets and smartphones than they do on laptop or desktop computers and if you’re not careful, you’ll miss out on one of the greatest revenue opportunities currently available by not being able to capitalize on the current trend. In other words, you need to have a mobile app and mobile site that is geared to reach these customers.

Many businesses simply choose a responsive website that is programmed to shrink to fit the screen of the user and hope that that will be enough. However, in today’s competitive market, glaring inadequacy of responsive sites, compared to mobile apps and mobile sites that are specifically made for smartphones and tablets can be the difference between success and failure when it comes to your online marketing efforts. If the website is not easy to navigate on those devices, it can leaver the user disillusioned with the process and could potentially cost you a lead or sale.

Working with a social media marketing company who specializes in mobile app design will allow you to engage more customers and will boost your sites overall search engine optimization (SEO) efforts. It’s even a factor in your Quality Score to Google and so having one can make a big difference in your companies marketing efforts.

If you have a business and would like to know more about mobile app design, contact us today in order to schedule a consultation. Those local to the areas surrounding Joplin, MO and Pittsburg, Kansas may schedule a one-on-one consultation, while virtual consultations are available for our national and international clients. Contact us today and let us know how we can help you.