While the coronavirus has increased internet usage exponentially, it has also caused search traffic to business websites to plummet in many industries. Does this mean that your SEO marketing efforts are useless for your business right now? Absolutely not.

During this distressing time, we all must think creatively to keep our businesses afloat. Businesses often survive because of their savvy marketing abilities: being proactive and “leaning in” during a downturn like the COVID-19 pandemic.

Below, we’ll explore a few key reasons why it’s so important to continue working on your On and Off Page Search Engine Optimization (SEO) – yes, even during a pandemic.

SEO gains are long-term

SEO is about gaining trust from search engines, and the only way to achieve this is slowly, over time, through consistent output. Since significant gains from SEO don’t typically happen until three or so months down the line anyway, there is plenty you can be doing now that is worth your while.

Continue to create keyword-rich content via social media and your website’s blog. Evergreen content that is related to your business will help keep your website relevant and accumulate traffic over time.

Local search is trending

With so many closings, in addition to more people staying close to home, local search optimization is crucial. Local SEO tactics will help you to appear for “open now” and “near me” search results.

Proactively manage your online presence

In July 2018, Google updated their guidelines to include E-A-T, also known as Expertise, Authoritativeness, and Trustworthiness.

The keyword here is “trustworthiness.” Again, the more trust you build with your content, the more likely users will click on your content in the SERPs. That’s why managing your online brand presence is essential during these times. Dated or inaccurate information can confuse and even hurt consumers.

Things you can do: update your Google My Business to reflect accurate hours/services, monitor and engage with customers posting questions on social media, and write evergreen blog content.

Contact our Joplin marketing agency

Showing up on the first page of Google SERPs is more important than ever. Before, during and after the COVID-19 pandemic, your customers will be on Google searching for answers online from brands they trust. Invest in your SEO now so it can pay off later. Contact the best and only SEO agency in Joplin MO today. We proudly serve businesses in the Tulsa OK, Bentonville AR, Fayetteville AR, Branson MO, and Springfield MO area.