The Power of the Hashtag
At Guru Marketing in Joplin, MO, we understand how crucial it is to maximize every tool available for your business’s online success—and hashtags are one of the simplest yet most powerful ways to expand your reach. A well-researched and strategically placed hashtag can put your content in front of thousands of new eyes, helping you connect with your target audience and grow your brand organically. Whether you’re on Instagram, Facebook, LinkedIn, or TikTok, hashtags play a unique role in helping your content get discovered.
Use Niche and Industry-Specific Hashtags
Instead of only using popular, high-volume hashtags like #business or #marketing, Guru Marketing recommends incorporating niche-specific tags such as #JoplinRealEstate or #MidwestRoofingPros, depending on your industry. These targeted hashtags help you reach people who are more likely to engage with your content—and convert into customers. By analyzing the performance of these tags over time, you can refine your strategy and build a consistent audience.
Create Branded Hashtags for Identity and Engagement
One of our favorite tactics at Guru Marketing is helping clients develop custom-branded hashtags that represent their business. A unique hashtag like #BuiltByGuru or #[YourBusinessName]Joplin creates a sense of community and identity. It also makes it easier for followers to engage with your brand and for you to track user-generated content. Encourage your customers to use your branded hashtags when they post about your services to amplify your reach even more.
Balance Popular, Trending, and Evergreen Hashtags
A well-balanced hashtag strategy includes a mix of high-volume trending tags, moderate-level evergreen ones, and niche-specific terms. At Guru Marketing, we advise using 5–10 hashtags per post depending on the platform, combining global tags like #SmallBusinessTips with local ones like #JoplinMO and timeless ones like #MarketingMatters. This blend allows your content to ride the wave of viral trends while staying rooted in your core messaging.
Platform-Specific Hashtag Best Practices
Hashtag use varies by platform. For example, Instagram allows up to 30 hashtags, but research shows 9–11 well-chosen ones work best. LinkedIn favors 3–5 professional or topic-specific hashtags, while Facebook users respond better to minimal hashtag use. TikTok, on the other hand, thrives on trend-driven hashtags. At Guru Marketing in Joplin, MO, we tailor each client’s social strategy to fit the platform’s algorithm and user behavior, ensuring optimal engagement.
Let Guru Marketing Optimize Your Social Strategy
If managing hashtags and content strategy feels overwhelming, that’s where we come in. At Guru Marketing, we’ve helped businesses across various industries—from real estate and construction to e-commerce and beauty—grow their online presence with smart, data-driven hashtag use. Let’s put your social media to work and expand your digital reach. Contact us today to elevate your brand through expert hashtag strategy and full-scale marketing support.