Influencer marketing has grown immensely in the past several years. At first, it might have seemed unattainable for many but nowadays anyone with social media and a group of people willing to interact and listen can take part in influencer-based marketing. This is great for new and old brands alike, as they now have a new way to market to people they may not have been able to reach pre influencer marketing! Curious to learn more? Let Guru Marketing fill you in!
What is Influencer Marketing?
Influencer marketing is when a person on social media has a following of people (ranges from thousands to millions of followers) and uses their posts to promote brands and products, endorsed by the companies that want to reach this group of people. Influencer marketing is a key strategy in 2021 and will continue into 2022.
How Much to Charge for Influencer Marketing?
In order to break down how much to charge you first have to look at things like following count, interaction level, the insights on how well posts are performing, and how badly you may want a spot on said person’s page. Companies are now saving a special spot in their budgets for influencer marketing as this newfound influencer advertising is truly helping brands grow to their full potential.
Do You Need Influencer Marketing?
With the direction the social media world is heading, here at Guru Marketing, we believe everyone needs some form of influencer marketing, whether you are selling clothing, food, a service, or a product. The influencer market is vast and a business can typically find someone perfect for their niche who can curate content that will appeal to their desired customer or to a new population altogether. Influencers have a large reach and can do so much more than a newspaper or tv ad per say.
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