Everyone has heard about the benefits of SEO (Search Engine Optimization), and most people know the value of proper web design and web development. Social media marketing has also been given a great deal of attention by most companies who value their brands, but yet all too few are taking the steps necessary to harness video marketing as a tool in their inbound marketing arsenal. Video marketing came into its own during 2016 and 2017, and so far there are no signs of its slowing down as we march forward through time.
In a study by Red Peak Branding, it was found that millennials feel more love and loyalty towards brands that appeal to them on an emotional level. That’s why Oreo scored higher in their survey than Apple: Oreo has overhauled its brand in order to be more spontaneous, friendly, and engaging. And the results speak for themselves.
So, how do videos give your business personality?
Well, it will depend on how you implement video marketing for your business. For example, if you have slow-moving, wordless videos (or worse, videos with monotone narration), that won’t help with personality.
Just remember this: injecting your videos with the kind of personality you want your business to portray will appeal better to your audience and build love and loyalty for your brand.
To learn more about video marketing and how it can help your business succeed, contact our offices to schedule a consultation. Those living in Joplin, MO or the surrounding areas such as Pittsburg, KS, Rogers, AR, and Tulsa, OK can opt for in-person consultations while video consultations are available for national and international customers.