If you are looking to expand your marketing, including video promotion can drastically influence your business. YouTube is the second largest search engine on the web, trailing only to Google. Every age group and demographic participates in video consumption online. Video marketing is the most influential digital marketing tool you can use. Listed below are the benefits of implementing video with your marketing.
YouTube can reach more people than any other form of marketing. Statistics from YouTube show that 1 billion users visit the site each month and are consuming 6 billions hours of video content. You can literally reach millions of users without spending much money. According to War Room Inc., 78% of people watch at least one video on YouTube each week.
Search Engine Optimization SEO
Videos boost engagement, and search engines are looking for engaging content that can increase your rank. A study performed by Forrester shows that putting a video on a web page increases the likelihood of it appearing on the first page of Google 53x. Furthermore, Market Week reported that video results appeared in 70% of the top 100 search listings on Google. Videos are search engine optimizers medium of choice, and will tell you that videos are crucial for earning a higher rank.
Videos are easily shared through social platforms with the click of a button. Facebook, Twitter, Google+, and Instagram have all integrated video seamlessly into their feeds and timelines. Friends and followers can share videos with each other, and people love doing it. Videos also circulate via email and are commonly sent back and forth between friends and family. Social media is a fun and effective way to get your message out.
Persuasive and Emotional
Video can convey an emotion in a way that still images and text can’t. Storytelling through video creates an emotional bond with people and gives them a better understanding of your product or service. In terms of persuasion, 80% of people say they are more likely to buy a product after watching a video. If you want to put a human face on your company or product, videos are highly effective at doing this.
Videos have a long shelf life and can last for years. Regular ads tend to be more temporary and are only good for short-term exposure. Think of all the television ads you see that have been running for several years; this is because a well made video can be timeless. Many of the highest viewed YouTube videos have been around for more than five years. Think of video marketing as an investment that will keep bringing in new customers.
Email Campaign Impact
Marketing through email can have an even higher return on investment than SEO. Adding video to your email marketing has the potential to increase email click-through rates by 200-300%. Videos are now a necessary element of a successful email campaign. If you don’t implement video to this type of marketing, you are missing out on a large portion of consumers who prefer to learn about products and services through audio and visuals.