As a small business, it can be really hard to know how – and what – to dive into when it comes to learning about other points of marketing. Perhaps you have heard of the marketing funnel but have no idea how to utilize it within your own business or brand. Amongst several versions of the marketing funnel are two main marketing strategies that have to do with the social media/digital side and the traditional sales side of marketing.

What Is A Marketing Funnel?

To put it simply, a marketing funnel is essentially the path your social media follower or potential sales customer uses throughout each point of his journey on your website or when viewing your content. The goal is to create a funnel that drawers your potential buyer in and engages him/her throughout the entire process of finding your website to purchasing their first product from you.

Here at KM Guru Marketing, we help our clients utilize a tool called Hubspot. This tool helps our customers track the journey that their customers take before making their first purchase. After tracking for some time, it can also show you where you lose leads and with this knowledge, you can hopefully improve your marketing strategy to prevent it from happening again.

The Hubspot Marketing Funnel

Attract: blog, social media, keywords, pages

Connect: call-to-action, landing pages, forms, contacts

Engage: email, workflows, lead scoring, CRM integrations,

Delight: social media, SMART call-to-action, email, workflow

Contact Guru Marketing

Ready to learn more about your customers by utilizing a tool that can actually improve your marketing strategy? We are here for it! Contact Guru Marketing by clicking the button below. We can’t wait to help you get set up with Hubspot and watch as your business starts to grow!