As 2022 is vastly approaching, we are learning more and more at Guru Marketing how important new marketing trends are.
Influencer Marketing Will Evolve from a Trend to a Common Marketing Tactic
If you are on any social media channel you have seen how influencers are perfect ways to help promote your brand.
Have a brand, product, or service that needs more social media exposure?!? Of course you do!
Maggie, our Marketing Manager, is featured here. She is influencing/promoting a local clothing boutique client. Isn’t she cute? =)
When we asked global marketing professionals which trends they planned to invest in for 2022, 34% said influencer marketing, putting it at the top of the list — above other trends like mobile web design and short-form video marketing.
While 57% of marketing professionals that currently leverage influencer marketing say it’s effective, 46% of them plan to increase their investments in 2022. Additionally,11% say it’s the top ROI-generating trend they’ve tested.
How and why has influencer marketing gone from an intriguing trend to a commonly-used marketing tactic? Well, influencers are often masters of the platforms they use and the field or topic they talk about. They already have an audience that is engaged, interested in their content, and influenced by the information they provide.
When marketers collaborate with influencers and industry thought leaders in their industry, they can expand brand awareness and gain fans from the influencer’s own audience.
Now, you can partner with Guru Marketing to help promote your brand as your new influencers on your social media channels. Contact our local office in Joplin, MO, or our virtual office in Los Gatos, CA today!