Email marketing is killer. It works. It’s awesome. You need to do it.

But in order to truly harness the power of email marketing, it’s important to understand the psychology behind it and to know how to write emails that get results.

The statistics say that email marketing is effective. But statistics tell only part of the story. Statistics can’t predict whether your email marketing efforts will be effective.

Just sending a newsletter for the sake of meeting your weekly or monthly requirement is not effective. Your newsletter is a valuable marketing resource, and it’s time for you to start writing them as such.

In order to create a successful email marketing campaign, it’s crucial to know the tricks of the trade.

Deliver content that only a specific audience will appreciate

You don’t want to attract everyone: just the right people. Segment your lists to niche audiences and create the right content tailored to them.

Balance your newsletter content to be 90% educational and 10% promotional

Chances are, your email newsletter subscribers don’t want to hear about your products and services 100% of the time. While they may love you and want to hear from you, there’s only so much shilling you can do before they tune out.

Craft an enticing subject line

You can’t get conversions from your email newsletter if nobody opens it. Your subject line can make or break the success of this marketing campaign.

Once you understand how to increase open rates with different subject lines, you’ll have a better chance of getting high conversions from your newsletters.

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