In our previous blog we talked about 5 different ways that digital marketing helps grow your business including: Reaching a larger audience, marketing more effectively, spending less on leads, tailoring your message, and bringing in local business. In this second part of this blog, we are discussing 5 more ways that digital marketing will grow your business.
Gain New Followers
Social Media Marketing is an effective way to get more social media followers and advertise products or services to various social media platforms and groups of people based on interest. A digital marketing agency can help set the business up on various social media platforms, such as Facebook, Instagram, Google My Business, YouTube, LinkedIn, or other industry-related websites. They can also ensure that you post appropriate content and images on each platform, whether that means photos on Instagram, a message and photo on Facebook, relevant industry information on LinkedIn, or a great video on YouTube. Another thing that a good marketing agency can do for you is to create consistent branding across all platforms to help your brand become more recognizable and legitimate to people or businesses that might want to use your product or service. When people follow and interact with your brand, it helps you gain public trust and notoriety–even if they don’t immediately make a purchase or make contact.
Rank Higher in Searches
Search engine optimization (SEO) is an aspect of digital marketing that optimizes a website to ensure it ranks higher in relevant search results. Utilize SEO to prepare your business website for mobile searches, map searches, and specific search engines. Google is the most popular search engine by far, with about 93% of worldwide web searchers using it to find what they are looking for. Since most searchers (about 90%) don’t venture past the first pages of search results, if your business isn’t in the first page of results, it isn’t going to be noticed. A good digital marketing agency can help you tailor website content, page details, and optimize other aspects of your website to yield the best results possible and ensure searchers can find your website. If your business isn’t currently on the first page of Google for terms related to your business or industry, SEO can help you rank higher for selected terms or keywords, so potential customers are made aware of your business.
Digital marketing helps keep your business relevant, especially via content marketing.
Google and many other search engines prioritize fresh content over older pages (new blogs, fresh site pages, websites, etc.). Likewise, customers search for businesses that are active online and that reach out to them. Content marketing is a great way to build your brand, draw in readers, stay at the forefront of your industry, and keep customers interested in what you have to say or offer. Producing fresh content helps establish brand credibility and industry knowledge and experience. Many digital marketing agencies with content marketing resources can help update your website or social media with fresh content on a daily, weekly, and monthly basis so you have a consistent posting schedule.
One of the most difficult aspects of starting a business, or taking a business online is the lack of brand recognition. Customers can’t buy your products or hire your services if they aren’t aware of your business in the first place. Digital Marketing can help your business gain brand recognition online through ads, social media, SEO that allows you to show up higher in results, and more. When many businesses get a new website, they may get new clients, but not reach nearly as many people as if they run an ad campaign online.
Likewise, many new businesses can launch a campaign, but if they have few social media followers, reviews, or customer interactions, they may be less successful than they had hoped. There are many touch-points that someone might have with a brand before they make the decision to purchase a product or service. The more a customer notices and responds positively to your business, the more likely they are to spend money and engage with your brand.
Manage Customer Interactions
Digital marketing allows you to manage customer interactions, from how a customer accesses and uses your website, to how they make appointments, schedule meetings, or purchase products. Manage customer interactions by responding to positive and negative customer reviews on Google My Business, Facebook, and any other industry-related review sites. Add a chat feature or navigation guide on your website to facilitate ease of use and ensure that customers can find what they are searching for or get answers to their questions. Beyond keeping customers happy, digital marketing tools allow you to manage your brand reputation and understand your customers better, so you can implement their feedback into your business or operations.
Get in touch with us today to get your personalized digital marketing strategy! We would love to help you grow your business. You can contact us by filling out the contact form on our website.