Let’s talk about Instagram stories. Ever since Instagram’s algorithm switched to a more video-based marketing approach when they introduced IG Stories, IGTV, and Reels, you’ve probably been overwhelmed with how to keep up with it all. With so many ideas on how often you should be active on all those platforms, has it been hard for you to find a good schedule? And more importantly, has it been hard for you to figure out what type of content you should be sharing via videos on Instagram that will actually help convert your leads into paying customers?
First and foremost, it’s important to remember that your most loyal story viewers should be your ideal target. Those who not only love your personality, style, or content, but who have been watching for a while. Those are the customers who have been waiting for you to sell or launch whatever it is you are offering.
Think about it this way. The followers that have been continuously watching your content and keeping up with what you are selling will think of your business first when they have a need. Isn’t that the ultimate goal? Stories can help with that follower engagement so that whenever their needs arise, your business or brand will automatically become top of mind.
Now that we have established the reason for Instagram stories and how they can help your business, let’s chat about the actual content of the videos. When you first start out making videos, it can be a bit daunting. Creating and brainstorming topics to post can be time-consuming, and you may feel like you aren’t actually converting any followers to actual paying customers. If you are feeling this way, we recommend re-evaluating the content you are sharing with two helpful keywords; storytelling and educational content.
Storytelling provokes emotion in your audience, whether it’s personal, business-related, or a client success story, your followers want to hear it. Think of it this way. Storytelling is your opportunity to CONNECT and to show your unique value. Remember that connections and relationships with your audience deepen with every story. Through these stories, you’ll be able to show the value you have to offer them through the products or services that you are providing.
Educational stories are more like mini-trainings or helpful tips. It’s a way for you to show your skills and experience, but in a way that puts a face to your brand or business. Your audience will love seeing your educational style and will begin to view you as an expert in your field. Whereas storytelling brings about a deepened relationship with your followers, educational stories can help your viewers stay connected to your content because they view you as someone in authority.
We hope that this guide was helpful in determining what type of content you should be sharing for your business. Start creating Instagram stories that tell your story and are educational, and you’ll be converting leads in no time!
Here’s How Guru Can Help
Social Media Marketing is the most important way to spread the word about your business through its viral communication tools. Guru creates, and posts to your various social media profiles, that either we create for you, or are already existing. Optimizing each of these profiles with keyword-rich content is important, and we make them as robust as they should be. Social Media posts are very keyword-rich, and content is taken from your existing website, Blogs, articles, etc. Facebook, Twitter, LinkedIn, and Google+ are included. We have many very happy clients with these results, so just ask – we’d love to show you!