Here at KM Guru, one of our main specialties is website development and website design. We work with a wide variety of clients in all types of industry and work to create a customized solution to help them better serve their customers. Great websites always include a few key elements such as visual appeal, ease of use, great content, functional features and compliance to the overall goals, just to name a few. If you’re looking to make a few improvements to your website, here are some tips you can use.

  1. Use the White Space

Your website should look sleek and sophisticated to your customers and provide easy to use features. Some white space that is strategically placed throughout the site helps to highlight important parts of the page and make the content on the page stand out. There’s a balance to be had between too much and too little and your web designer can help you achieve the right amount.

  1. Simplify Navigation

To increase usability, make navigating your website as easy as possible. Moving through the site and from page to page should be as intuitive as possible as to increase customer satisfaction throughout the purchasing process. Text and instruction should be clear and the navigation bar should be easy to locate at any point within the site itself.

  1. Make Your Visitors Feel Welcome and Engaged

Don’t make your customers hunt to find what their looking for, keep your top merchandise or reviews close by so that customers can find them within a few clicks after landing on your site’s homepage. Add some special offers or incentives to increase the customers likelihood to take that next step in purchasing.

  1. Make It Fast, Make It Simple

One of the overlooked parts of the website is speed. People like to find what they’re looking for as fast as possible and if they have to wait too long, you may lose a customer. Make sure your website is running at top speed and that finding the item is an easy and simple process for the customer.

  1. Make Sure Your Site is Responsive

We live in a fast paced world and not everyone will wait until they’re back home on the computer to look up your site. Make sure your site has a mobile version and is accessible on a variety of devices so that you never miss out on an opportunity to engage a customer and make a sale.

If you’d like more information on how to improve your website call us at(408) 766-4878 or use our Contact Us  page. We have offices in Joplin, MO, Los Gatos, CA and San Jose, CA.

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