Social media has changed the way we operate in our daily lives. It helps us to share with friends and family and to promote our business to our current customers and potential clients. One of the fastest growing platforms for social media is Twitter. If your company does not have a Twitter profile, here are five reasons it should.

Great Exposure
There are over 100 million daily users on Twitter, and they post 500 million tweets a day. That means that each user is tweets an average of 5 times per day, while the average Facebook user only posts 1 time a day. What better way to ensure exposure for your company than with a social media platform filled with raving fans?

Key Analytics
Aside of the social benefits, Twitter has a great analytics program. Analytics is data, and in the twenty-first century, data is power. Using Twitter, you can see which tweets are popular. You can see which content outperformed the rest, and you can optimize every message you send to have maximum impact, including sending tweets based on when the majority of your followers will be reading.

Online Reputation Management
People are going to learn about your company on the internet. You can both leave your online reputation to chance – or you can take the chance to create the image that best represents your company. Twitter is a great way to do that and provides a real time way to for customers to interact with companies they love.

Product and Service Reviews
Customers will use Twitter to review your service. Whether that is good or bad news, you want to be able to be a part of that review system and have a voice in it. Even if it’s just to get some feedback, it’s a great resource. You can correct misinformation and reward where reward is due.

Community Involvement
Your business needs to be continually connecting with the customers and Twitter gives you a great medium with which to build your community.

If you’re not on Twitter or would like help formulating your company’s social media strategy, contact our offices in either Los Gatos or San Jose CA and in Joplin, MO. We’ll work with you to create a plan that is customized to your client base.

<!--HubSpot Call-to-Action Code --> <span class="hs-cta-wrapper" id="hs-cta-wrapper-0b59b2b4-7f27-45eb-b790-430f3fb27164"> <span class="hs-cta-node hs-cta-0b59b2b4-7f27-45eb-b790-430f3fb27164" id="hs-cta-0b59b2b4-7f27-45eb-b790-430f3fb27164"> <!--[if lte IE 8]><div id="hs-cta-ie-element"></div><![endif]--> <a href="" target="_blank" ><img class="hs-cta-img" id="hs-cta-img-0b59b2b4-7f27-45eb-b790-430f3fb27164" style="border-width:0px;" src="" alt="Get Socially Optimized Now..."/></a> </span> <script charset="utf-8" src=""></script> <script type="text/javascript"> hbspt.cta.load(2272197, '0b59b2b4-7f27-45eb-b790-430f3fb27164', {}); </script> </span> <!-- end HubSpot Call-to-Action Code -->