We are busy people. We have multiple things vying for our attention at any given moment…and yet, we somehow find time to click on the videos that pop up in our newsfeed from brands that we care about. Why is this? Are we simply loyal? Not likely.

The reality is that we click on the things that stimulate us, that cause us to feel interest or pique our curiosity.

Those things resonate with us and create within us the desire to know more and to expand our knowledge in that particular area.

So…we click.

And then we click again…and again. We’ll keep clicking so long as the content that they’re providing continues to resonate with us consumers and speaks to our needs.

Get it?

People click on your social media because they feel a connection. They look at your posts and something about what you say resonates with them. To keep them clicking, you have to keep engaging. They have to continually feel that you’re putting them first and trying to meet their needs.

We’re too busy and have too many other things vying for our attention to bother with those things which don’t engage us. Know your audience and keep content fresh.

This can be difficult when you’re also trying to actually run the business you’re promoting. That’s where we come in. We specialize in helping our clients engage with their customers on their websites and through social media. If you’re in need of some help with your social media, contact our offices in Joplin, MO. We’ll look forward to hearing from you.

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