Blogs are not only interesting to read but they can be an exciting tool to help boost your SEO and grow your business. SEO experts use effective blog strategies that engage and grow a target audience. Many people ask; “is blogging still relevant?” The numbers certainly say so. There are 70 million new posts each month, and 42% of the web is built on WordPress alone. As a result, blogging is still a prominent part of an online marketing strategy. In fact, in a recent survey, out of all the content marketing modes out there, such as videos, infographics, ebooks, and online events, 90% of businesses used blogs to help market their brands within the last 12 months. Blogs are a great way to slowly nurture your audience and prove your expertise when it comes to your industry. In this blog, we explore several ways that blogs contribute to your marketing strategy.

Blogging Increases Visibility

The next part of building great content is making sure it is search engine optimized. Blogs that answer the questions consumers are asking about in your industry are helpful for SEO. Additionally, incorporating keywords throughout your captivating and unique headings and subheadings, as well as your well-researched unique content, is a surefire way to help increase visibility. Internal linking is another way to increase visibility. Linking back to other pages of your site through blog and product pages on your site can help build brand visibility, awareness, and authority. It’s also important to look at the length of the blogs that are comparable to the topic you are discussing to ensure you’re fully covering the topic and meeting the length that will help you rank on search engine results pages.

Blogging Drives Engagement

One of the goals for most content marketers is to continue building relationships with new and existing customers.

Blogs provide more shareable content than just your products or service posts for consumers to share with others across social media. It’s a great way to educate customers, provide tips, and create more connections with your brand. Over time, slowly reminding consumers of your brand through your content can help convert readers to long-term customers. It also engages consumers with topics they are already interested in or want to learn about, creating more excitement for engagement.

Blogging Allows You to Understand Customer’s Needs

Generally, consumers don’t have tons of time to read blogs, so it’s important to find what will resonate with them to keep them on the page. Trying to put yourself in the customer’s shoes and answer their questions is what blogs are made for. This way, you have taken the time to further research and understand your target market, and they get the information they need.

Blogs are Still Relevant in 2023

Yes, blogs are still relevant, but as with SEO, it is evolving. At the center of an effective blog strategy is SEO best practices. It’s important to evaluate your strategy as SEO develops to make sure your content and overall website have the expertise, authoritativeness, and trustworthiness that search engines require. Even with all the changes in online marketing strategy, blogs remain a pillar. If any of this feels like an overwhelming amount of information, ask for help from the Gurus.

Contact Us

Get in touch with us today if you have questions about blog writing or would like someone to write blogs for you! We are happy to help. You can contact us by filling out the contact form on our website.