SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher on Google. There are many small puzzle pieces involved when trying to optimize a website. Our team at Guru Marketing is the best in town at putting together that puzzle down the very last piece.
All About SEO
The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t pay to be in that space. To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something related to your business.
Understanding SEO Marketing is one thing, but SEO requires a lot of action and time. This is not something you can make a change to today and expect to see results tomorrow. SEO takes daily actions with the goal of long-term success.
Tags, Descriptions & Keyword Research
Having the right keywords on your website is the main way Google figures out what the site is about. It also makes your site rank higher when people search for those words. Working with the right marketers can help you create keyword-rich content and titles while staying relevant to your topic. Title tags, meta descriptions, alt text, and headers are also important pieces of the SEO marketing puzzle. You’ll use these to tell Google more about your content and what readers can expect when they land on your site.
Website Functionality for Desktop & Mobile
The architecture of your site focuses on the design and functionality of it. If users can’t navigate the site easily, it loads too slow, or certain elements are hard to get to, it will be more difficult for Google to navigate the site as well. Designing websites in a user-friendly way for both desktop and mobile devices is also super important to keep user engaged and allow them to have a simple and non-aggravating experience on your site.
Be Personal on Social Media
Make sure you understand your audience and what they want from you. Every customer has an expectation when they land on your site or social media page, and it’s up to you to fulfill that need or desire. Social media and SEO marketing work well together, so don’t neglect the social aspect because it can provide a much-needed boost to your SEO efforts. It takes a lot to rank on Google, and getting ample social shares and interactions on posts that link back to your website can give really rewarding results.
Build a Good Reputation
Making sure that your content is connecting well with people is also important. Create content that shows a level of understanding on a topic and reflects a reputation for a top source of information about it. Ask yourself whether the content you are putting out there is helping you build that reputation and allowing your readers to trust you on the topic and choose you over competitors.
Get in touch with us today for all of your SEO and social media marketing needs. We would love to answer any questions you might have. You can contact us by filling out the contact form on our website.