Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns.
In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond.
The first quarter of 2020 has been a turbulent time in the Google SERPs, with the search results being affected by both layout alterations and algorithm updates. An apparent Google Update was observed on the 7th and 8th of February 2020, and led to SEOs, webmasters and Google search enthusiasts reporting huge changes in their rankings and traffic. Unlike the previous major Google Updates – the February Update was not announced via Google’s official search liaison Twitter channel, and Google has since denied rolling out any Core Update. Yet reports suggest that Google did twiddle the knobs on its search algorithm, with many websites feeling the impact. Read on for background and analysis.
Voice Search is Here For Good
The adoption rate is slower than anticipated at the release of voice search in 2012, but it has nevertheless leaked into our lives, so we must not completely ignore voice search.
The SERPs Will Get More Consolidated
The search engine results pages (SERPs) are not the same as they used to be even a few years ago.
The percentage of ad share has increased, a new carousel for videos has also been added above the text-based organic search results, and the number of zero-click searches are going up, meaning that you will get an answer right there on the search results page rather than having to click on a link and visit a web page. This consolidation of the SERPs will make SEO tougher than ever before.
This all means that in order to maintain good website traffic, you’ll have to think outside the box. This will most likely include long-tail keywords and omnichannel marketing efforts.
If you’re looking to have a website developed that utilizes the latest in SEO or would like a consultation to see how we can better your current website, contact our offices to schedule a consultation. Those in the areas surrounding Joplin, MO and Pittsburg, KS can opt for a one-on-one consultation, while national and international clients can schedule a virtual consultation in order to assess their needs. Contact us today and let us know how we can help you.