We can’t think of a better time than now to begin reevaluating your business marketing approach. Perhaps you are looking for help with building connections with your customers? Maybe you are looking to reassure them that your business is doing everything it can to take Covid-19 precautions, but you aren’t sure how to create embracing content. Or maybe you want to learn more about potential customers via the traffic to your website and aren’t sure where to find that data? Guru Marketing can help answer all of those questions for you and will provide you with the steps to take to navigate through marketing your business during a pandemic.

Provide Reassurance To Your Customers

Many of your customers are probably wondering how your business is handling the pandemic. Are you taking precautions? Have your methods of communication with your customers changed due to social distancing? In what ways can your customers contact you now? These are all important questions that you should answer via your social media platforms and website. Reassure your customers that you are taking the precautions necessary to keep everyone as safe as possible during these troubling and uncertain times. In short, stay relative to your customer’s needs and concerns.

Focus On Your Website Traffic and Social Content

A great way to improve your business marketing during this time is by focusing on your site ranking, keyword-rich content, and your connections with leads via Inbound Marketing tools. While your business might be running slower than normal, your marketing certainly doesn’t have to! What draws your audience to your website? Hubspot can help you figure out where your traffic is coming from. Plan out how you can continue utilizing those tactics to change leads into customers. You’ll want to check to make sure that the keywords you are using for your social content, blogs, videos, and website are words that are still relevant to your business and aren’t outdated.

Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Sharing is caring and inbound marketing is about creating and sharing content with the entire world. This marketing tool attracts qualified prospects to your business and keeps them coming back for more. Guru Marketing offers inbound marketing services to fit your unique needs. 

Build Genuine Relationships With Your Customers

Another way to improve your marketing right now is to focus on building genuine relationships with your customers. Be empathetic towards the situation. Share stories, provide thoughtful and encouraging insight and be there to listen to your customer’s needs. How can you provide the help that they are looking for within your business? It’s important to reflect on these business qualities and strategies in the midst of a pandemic.

Create Warm & Embracing Visual Content

It’s important to create content that is warm and embracing. Design graphics and videos that will relate to your viewers on all your social platforms.

Guru Marketing can help with this! We work diligently to ensure that all visual content is processed, composed, and edited in order to best showcase you and your company to current customers and future prospects. We will work alongside you to ensure that the content created is fitting to your business, and portrays the messages you want to represent your business during this time.

Contact KM Guru Marketing

Grow together, learn together, and build together. Now, more than ever, it’s important to be a business that is genuine, that adapts to the many changes necessary due to Covid-19, and that continues growing through the adjustments. Let us take care of your business marketing for you. To learn more about Guru Marketing, please visit our website via the button below.