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Report: 25 Percent Of Paid-Search Clicks Will Come From Mobile By December

by KMGuru | Apr 25, 2012 | Mobile Websites, SEM Search Engine Marketing

Marin Software has released “The State of Mobile Search Advertising.” It provides yet more evidence of how the search and paid-search markets are being profoundly affected by mobile devices. In almost every category there’s triple-digit growth according to the report,...

Google pushes advertisers to optimize sites for mobile

by KMGuru | Oct 15, 2011 | Google Plus, Mobile Websites

Google has been prodding mobile website owners to optimize their sites for mobile. Now, it’s taking a more aggressive step by announcing that it will consider whether an advertiser has a mobile optimized site when assessing ads quality for all AdWords campaigns. What...

Android Has More Market Share, But Apple’s iOS Sends More Traffic

by KMGuru | Oct 14, 2011 | Mobile Apps, Mobile Websites

At the iPhone 4S launch last week Apple CEO Tim Cook projected a slide that showed Apple dominating Android in terms of mobile Internet usage. Upon seeing that slide, people tweeted remarks like: “Where is he getting his numbers?” Indeed, they seemed made up given...
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