Search Engine Optimization. It’s a phrase we use often and talk about frequently. This is because we know just how powerful of an asset it can be to your inbound marketing efforts and how useful it can be in pulling customers to your website. To help you understand just how SEO can help you and your company, let’s break it down word by word.

Search – People are searching the internet all the time in order to find the goods and services they rely on in their daily lives. The internet has replaced almost every other medium used for finding products or hiring companies to perform a service.

Engine – the way these searches are performed is through powerful search engines. Google, Bing, Yahoo and many other websites are powerful search engines that comb through the millions of websites listed on the internet, looking for just those that fit the specific words that the user is using in their search.

Optimization – this is where it all comes together. By correctly designing and developing your website, you can make sure that it is found when potential customers are doing their search. We find which words they use most and incorporate them into the inner workings of the site and use social media marketing to drive those customers to your company.

As you can see, this becomes a very powerful tool in attracting and retaining new customers. We specialize in SEO and would love to show you how we can implement it in your business. If this is something you’re interested in, contact our offices in Joplin, MO and let us know how we can help you.

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