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How AI Can Improve Website Accessibility (and Why Google Rewards It)
Accessibility Is No Longer Optional Website accessibility isn’t just about compliance — it’s about inclusion. AI helps identify barriers that prevent users with disabilities from navigating websites, including poor contrast, missing alt text, and confusing layouts. AI...
How Geotargeting Can Really Bring Some Love to Your Website Traffic
Turning Location Into Opportunity Website traffic is great—but the right traffic is what actually drives growth. Geotargeting allows businesses to focus their marketing efforts on users in specific cities, zip codes, or even neighborhoods. At Guru Marketing in Joplin,...
How Guru Marketing Uses AI to Boost Client SEO Without Losing the Human Touch
AI Is a Tool — Not a Replacement At Guru Marketing, AI is used to enhance strategy, not replace people. While AI excels at analyzing data and trends, human creativity, empathy, and storytelling remain irreplaceable. The most effective SEO strategies combine both....
Why AI Predicts User Search Intent Better Than Ever Before
Search Is No Longer About Keywords Alone For years, SEO revolved around keywords. Today, search engines care far more about intent. AI has transformed how platforms like Google interpret what users actually want — not just what they type. Instead of matching phrases,...
What to Expect From the SEO World in 2026
AI Will Be Fully Integrated Into Search By 2026, AI won’t be a feature — it will be the foundation of search. Algorithms will rely even more heavily on intent, personalization, and real-time data. SEO strategies must adapt continuously, not annually. Search Results...
Support Local This Holiday Season
As the holiday season arrives, it’s the perfect time to remember how powerful it is to support the local businesses that make our community unique. Every coffee shop you visit, boutique you shop at, and service provider you hire strengthens the heartbeat of Joplin....
Local SEO Has Changed | 2026 Looks Completely Different
Local SEO used to be all about Google Maps listings, NAP consistency, and short keyword phrases. But as we enter 2026, the rules have shifted dramatically. AI-powered search experiences, voice queries, and personalized recommendations are rewriting how local customers...
How AI Search Is Rewriting SEO: What Businesses Must Do in 2026
As we move into 2026, AI-powered search has officially become the new normal. Tools like Google’s Search Generative Experience (SGE) and AI-driven query interpretation are reshaping how content is discovered online. Instead of ten blue links, users now receive...
The New Era of Search: AI Takes the Lead
For years, Google’s ranking system relied heavily on backlinks, keywords, and mobile optimization. But with the introduction of AI-driven algorithms like RankBrain, BERT, and Gemini, everything about how Google evaluates websites is evolving. These tools are designed...
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