Visual marketing is one of the newer trends in internet marketing methods. It has blown up across the internet and only seems to be growing in both its use and its appeal. Content is still king, but you can no longer neglect to include some visual content in your marketing mix. More and more companies are having profiles on social media sites such as Instagram, Snapchat, Pinterest, Tumblr and Cyberdust.
It can be difficult to know how to utilize these new mediums for the promotion of your company, brand or product, but luckily, we’re here to help. Here are some creative ways to market with visual content.
Infographics are a great way to take information that flows in a sequential manner and present it in ways are more visually appealing while still retaining the core of the message. A good infographic can condense a log of information into one easy to understand and memorable chart. Education experts have taught us that people remember about 20% of what they read, but close to 83% of what they see. Infographics are a great way to tie into that larger percentage and are easily shared across social media. The text within can even be written for SEO (Search Engine Optimization) implementation.
2. Authentic Photos
People like to know that your business is not just about dollars and cents, but that there is a human element contained as well. Posting photos of people enjoying your product, employees at work, trade show events, product placement photos and others all go a long way to make your brand seem more genuine. People will appreciate the time you’re taking to be authentic.
3. Images with QR Codes
An additional feature that you can add to existing photos are use by itself is the QR Code. This allows people to scan the code with their camera and that code will take them to a website page. This could be a new service, a video, a new product or anything else that you might want on your websites.
4. User-Generated Content
You may find it helpful to get your customers and fans involved in the content creation process. Various promotions could be made including give-aways or contests for whichever customer had the best photo. You could give a discount to anyone who took a photo in your shop on a certain day. The possibilities are endless, but it essentially lets you get some of those authentic photos we mentioned earlier without having to do it all yourself.
5. Go Big or Go Home
Whatever you choose to do, make sure that it’s large enough and big enough to make an impact and that it’s at a level of quality that you would be proud to attach your name to.
If you’d like to know more about visual content marketing and how this can help your company, contact our offices in Joplin, MO today.