Try to associate your favorite brand with something. What comes first to your mind? A logo, package branding, colors, or, maybe, an elegant font used for a company’s name? These are all branding elements included in a standard branding kit.

When it comes to growing a business and determining its long-term success, a key element you’ll need to consider is your branding. In today’s modern day, people are constantly inundated with products, services, and businesses that want to make them a customer or client. The best way to make sure you stand out from the crowd is through cohesive, consistent branding.

And, of course, by providing quality services or products, but that’s another story for another day. A branding kit helps you create a story for your target audience. It keeps you focused and consistent in how you relate to the world.

What is the purpose of a brand kit?

There are plenty of strategic reasons to build a brand kit. For one, as your business grows, you want to make sure your brand image and message don’t become diluted or misrepresented. That’s where a brand kit can help.

Whether they’re coming from your social media team, sales representatives, or customer advocates, assets associated with your company should include the same colors, fonts, and logos. Any missteps could hurt your brand reputation along the way.

What should you include in a brand kit?

A brand kit, at minimum, should include all logo variations, your color palette, typography, business cards and letterhead, and social media layouts.

Looking for graphic design help?

Without brand guidelines, it is nearly impossible to keep your brand’s identity consistent. If you are ready for brand guidelines, then you need a strategic marketing team, like Ruby Porter to help.

Contact our marketing agency in Joplin, MO and we will create and put together your brand’s visual elements based on their best uses in order to build guidelines helping you maintain a strong, cohesive, and distinguishable brand.