If you’ve read much about web design or web development at all, you’ve probably heard the term Search Engine Optimization or SEO. It’s one of the things we specialize in at KM Guru and something we strongly recommend for anyone wanting to increase traffic to their websites. Here are a few reasons why..
- It works – That’s the number one reason. Time and time again, we’ve proven that despite what anyone may say SEO is effective at increasing the traffic to any website that utilizes it in its content. It allows traffic to be brought to the site from customers who are looking for the very thing you’re trying to sell or promote.
- It’s not going to stop working – Search engines are getting bigger and better every day and it’s becoming easier to find exactly what you’re looking for with a few quick key strokes. This is all the more reason to employ SEO in your website so that you can take advantage of this trend. Search engine use will only grow in time and the benefits associated with SEO will continue to abound.
- Its Affordable – SEO delivers one of the best return on investment (ROI) of any type of internet marketing. It’s cheaper than purchasing leads or using Pay-Per-Click (PPC) advertising and allows you to grow your brand by simply using the website you have.
- It Works on Mobile – SEO works as well for mobile users as it does for desktop use. As more and more people use their phones and tablets to search for the information they want and need, those with an effective SEO strategy are in a prime position to take advantage of this traffic.
If you’re interested in improving your website SEO or would like to learn more about how SEO can help you, we’d love to talk to you. Contact our offices in Joplin, MO, San Jose, CA or Los Gatos, CA and let us know how we can help you better serve your customers.