Video – The Best New Tool for Sales
It seems everywhere you look, someone is on a laptop, tablet, or smartphone watching some sort of video.
Video is king. This is illustrated by the fact that over 300 hours of video content is uploaded to Youtube every 60 seconds. We are increasingly becoming an audio/visual society and those who can’t embrace this medium are missing out on a huge opportunity to increase their market share.
Simply put, if you’re not using video in your marketing strategy, you could be losing thousands of potential customers.
We understand that using video is a new concept to most small businesses and with good reason. In the past, it wasn’t feasible to use video and commercials couldn’t be tracked for effectiveness. You could never be sure if your investment was worthwhile or if it was getting the results you paid to achieve. However, video is now within the realm of possibility for every business, no matter how small and with today’s metrics, we can tell how effective each video is at reaching your customers.
Websites that have video routinely keep users engaged for two minutes longer than similar websites which don’t have video content. Why? Because people love watching videos that are engaging and that give information about the topics they care about. This is why video subscription services are at an all-time high in sales.
Knowing this, shouldn’t you be using video to reach your customers? Even a short video can have far reaching implications and can positively impact your bottom line.
We specialize in video marketing and can help you tell your story in an engaging way. If this is something you’re interested in or to learn more about our services, contact our offices in Joplin, MO and let us know how we can serve you.