A Vision Born in Los Gatos, CA
In 2010, Kate DeGraff took a bold step toward creating something unique in the marketing industry. While working in corporate marketing in Los Gatos, CA, she realized that her independent spirit was stifled by the rigid structures and one-size-fits-all packages prevalent in the field. Kate’s dissatisfaction grew as she watched businesses—especially medium and small-sized ones—invest in generic marketing plans that failed to deliver real results. This experience ignited a spark in her, leading to the founding of Guru Marketing as a way to provide personalized, impactful solutions for clients who deserved more.
A Rejection of the Corporate Mold
Kate’s journey started with a critical realization: the corporate world often prioritizes profitability over people. Many marketing agencies sold standardized packages and locked clients into long-term contracts, regardless of whether the strategies worked for their unique needs. This impersonal approach left Kate feeling like businesses were being underserved. With her entrepreneurial spirit and a desire to make a difference, she decided to carve out her own path—one where client success and connection took center stage.
A Personal Connection to Marketing
Unlike traditional agencies, Guru Marketing was built with a focus on personal relationships. Kate understood that every business is different, with distinct goals, audiences, and challenges. Instead of offering cookie-cutter solutions, Guru Marketing works closely with each client to create customized strategies that truly align with their vision. This hands-on approach ensures businesses feel heard, valued, and empowered—qualities that are often lacking in larger firms.
Empowering Medium and Small Businesses
From its inception, Guru Marketing has been dedicated to helping medium and small businesses thrive. Kate recognized that these businesses often lack access to tailored marketing expertise but play a vital role in their communities. Guru Marketing’s solutions not only provide measurable results but also level the playing field for businesses that want to grow without breaking the bank.
From Los Gatos to Joplin: A New Chapter
Although Guru Marketing began in Los Gatos, CA, its heart now beats in Joplin, MO. As the business expanded, Kate brought her innovative approach to the Midwest, establishing a strong presence in Joplin. Guru Marketing continues to serve businesses locally and beyond, offering the same commitment to personalized service and impactful marketing strategies that started it all.
A Legacy of Passion and Purpose
Kate DeGraff’s journey from corporate discontent to building a thriving business is a testament to her passion for making a difference. Guru Marketing isn’t just a marketing agency; it’s a partner for businesses that value connection, creativity, and real results. Thanks to Kate’s vision, Guru Marketing remains a beacon for businesses looking for marketing solutions that feel as personal and dynamic as they are.