Have you ever wondered how Google knows just which website you’re looking for when you enter a search? Well, it’s done using complex algorithms which comb the world wide web, looking for websites that feature the exact words that you’ve entered at the top of the page.
A good web developer is able to capitalize on this and help your website be found more quickly by google whenever someone enters words that have something to do with what your site offers. This skill set is known as Search Engine Optimization (SEO) and is a big part of the inbound marketing traffic that your site is able to generate. It is exactly what it sounds like, the process of optimizing your website for search engines.
While its become a buzzword in recent years, used by companies to lure in clients, the truth is that very few social media marketing or internet marketing companies know how to effectively use it themselves. In fact, a lot of companies don’t even have SEO working in their own sites like they should (we’ve checked) and yet still claim to offer it as a benefit to their clients.
We’ve known about SEO for years and have become experts in its use and implementation. We utilize it on our own website and use it in every site we create for our clients so that they can finally be found by the people are looking for them.
If you’d like to learn more about SEO or other internet marketing strategies and how they can help your business, contact our offices in Joplin, MO and let us know how we can help you.