Website creation and website development are a hot topic in the marketing world today and they’re only getting bigger…and fortunately better (in most cases) as more and more companies see the need to update with the times. No matter how good your website may be, there are always ways to improve it so that’s a little more effective at attracting and retaining the customer engagement your seeking.

With that in mind, here are a few tips…

  1. Cut the Clutter

Over branding can be just as harmful as under branding and if your site is too cluttered, people will be unable to navigate it effectively and will give up in the attempt. Most experts agree that you have around 15 seconds (or less) to capture your audience when they first arrive at your company website. Make it easy for them to stay.

  1. Finalize Your Fonts

One of the tell-tale signs that a company’s website is out of date is the number of type fonts that are scattered throughout the design. The number of fonts you use tell a lot about your company and how current its web design is. Limit them to as few as possible to create a more modern look. Also, don’t be afraid to think a little larger in the size of font in order to improve overall readability.

  1. Build in Breaks

Too much text is just as much of a problem as not enough. Only in rare circumstances are big blocks of unbroken texts acceptable. You can improve readability by adding headings, sub headings, lists and images to break the content into digestible pieces.

  1. Improve Your Images

Faces and custom images relating to your company help to improve the retention rate of costumers online. A few minutes in a photo editing software can do wonders to bring your pictures to life and add some spark to your website.

  1. Curate Comments

Encourage comments and ask thought provoking questions in order to help visitors more actively engage with your site. This helps to liven up the site and to increase traffic throughout the pages of your website as more and more visitors click through.

  1. Tell Your Tale

The most effective tool in your arsenal is the ability to tell your story. Make sure that it’s told in a way that really highlights the features and benefits of your company for your customers. One of the most interesting parts of a website the way it allows customers to get to know the companies who are seeking their patronage. Make sure your story is seen and showcases your company well.

For more information about website development or how we can help grow your companies’ internet presence, contact us at our offices located in Joplin, MO, Los Gatos and San Jose, CA. We look forward to serving you as you continue serving your clients.

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