When using Search Engine Optimization, or SEO, it’s crucial that you place keywords strategically throughout your web content. Keyword-rich content does much better in conjunction with search engines, making it easier for potential clients to find your business website and connect with your organization.
Load your landing pages and other critical posts with important relevant keywords, as these may be the only pages that some search engines will index. Do your due diligence on keyword research in order to make your posts an effective part of your inbound marketing strategy. This will help you find words that are popular and in high demand, allowing you to receive more traffic to your website from the keywords. The larger the supply, the more difficult it will be to get a high-ranking listing on search engines.
Once you find the best SEO keywords for your industry or business, place them strategically on each web page. Pay special attention to the areas that register best with search engines including bold headings, near the top of the page and also at the end of the page. Be sure to also embed keywords in the anchor text used to describe links, the domain name along with the title and meta tags.
Use these keywords to build a theme that runs throughout your website content. Search engines are programmed to look for common themes and topics in an effort to deliver more relevant search results to those who are interested in a particular subject. Keyword proximity is also something to be considered. Group them as close together as possible, while keeping sentences clear, readable and relevant. Most importantly, ensure a proper keyword density or weight in your writing. This involves the proportion of keywords to the rest of the text. The greater the percentage of keywords-to-text, the better.
If you’d like to learn more about SEO strategy and how it can help your business, contact our offices in order to schedule a consultation. Those local to the Joplin, MO and Pittsburg, KS areas can ask for a one-on-one consultation while national and international clients may qualify for a virtual consultation.