In the past, video marketing wasn’t an option for most small businesses. Youtube wasn’t the giant that it is now and TV ads were too expensive to buy and create. Since then it has become easier and more cost effective for businesses to use video in its marketing mix due to the rise of social media. Video can help you stand out from among your competitors, especially in your local market.

If you’re looking to use video in your marketing, here are 4 tips that can help you succeed.

Know the Difference Between Marketing and Advertising

Video marketing is the use of video as content throughout your websites, social media and other properties as part of your overall marketing strategy. Video advertising is making videos to be placed as ads on various screens with the goal of hitting your target market through the process. This might be on television or it could be online. Online is often better for small businesses hoping to target local buyers and specific audiences.

Know Who You Are

Small businesses vary in size and structure. A small business can vary from one person to just under 500 people. Who you are, the size of your company and what you represent can go a long way in determining what options are available when creating video content. If you’re a small company that specializes in skateboard sales, then maybe a video recorded on a cellphone or GoPro camera will do. If you’re a professional such as a CPA, or doctor, you need professional help in crafting the right image. Luxury brands have to go even further in creating a video that speaks to who they are. It’s all about communicating effectively in order to win the audience you’re trying to attract.

Keep It Short

Videos should be as short as they can be without compromising the core message. While there are some videos which are engaging enough to be longer without losing viewers, most videos should try to stay around 2 minutes and below. With more and more people watching videos on their phones, shorter is better. If you have a lot of content, it may be better to do several small videos rather than one long one.

If you’re wanting video marketing for your business, we can help. We have the resources and know-how to place your video where it needs to go in order to get the results you deserve. Contact our offices in Joplin, MO and let us know how we can serve you.

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