“Backlink” is one of the most overused words in marketing today, particularly by marketing companies who specialize in search engine optimization (SEO). Many business owners are unaware of the term and even fewer know how to use backlinks in order to grow their business.

Essentially, a backlink is an incoming link to a webpage. When one web page links to another webpage, it’s called a backlink. Pages with a lot of backlinks tend to rank higher with major search engines, provided that the backlinks are from qualified sites.

Backlinks improve organic ranking on Google. If any of your content is getting organic links from other sites, that content will automatically rank higher with known search engines. Your goal should be to create links to each individual post or page, along with the homepage of the website. A good marketing company who specializes in social media management, can help to make this a seamless process, allowing you to reap the benefits in your business.

They also help these search engine bots to discover links to your site crawl there effectively. This is especially important if your website is new as good backlink will help allow faster discovery and indexing of your sites.

Another benefit is through referral traffic. Referral traffic allows you to reap targeted leads that have a low bounce rate and are likely to genuinely be interested in your business and products.

For more information on backlinks or to learn how we can help you maximize your marketing, contact our offices in Joplin, MO and let us know how we can help you.

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