Search Will Be Less About Just Website Rank And More About Overall Content And Online Presence
The year 2016 is likely to see maturation in online marketing as success becomes less defined by a website’s ranking and more about the overall online presence of the brand. The website will need to be well integrated with the rest of the online platforms, especially social media.
Facebook in particular has been working on developing a better search experience for users, and it is likely to become increasingly sophisticated in the coming year. That means brands have to be prepared to optimize their online presence on social media. This will become particularly significant with the growing importance of mobile apps, like the Facebook App and the YouTube App. Customers will likely use these with an increasing frequency, which means that the content posted on social media needs to be ready for these searches.
This optimization process requires paying close attention to both the posts made and how the profiles themselves are completed. Businesses should make sure that they describe themselves as completely as possible within the About Us sections. Use vocabulary that customers employ and data-backed keywords. The posts should incorporate high-quality images and engaging text. Use the Open Graph Protocol tool to maximize your control over how your content appears when posted to Facebook. Make sure that articles included are mobile-friendly. Link posts across the different platforms, such as including links back to the website and blog.
Overall, stop thinking of website development and social media marketing as two different entities. They should instead be treated as a two parts of the brand’s overall web presence.
*See more changes in this article on Search Engine Land at http://searchengineland.com/5-essential-search-trends-will-impact-online-revenue-2016-239159.