Growing an engaged email list is one of the most important parts of creating a fruitful email marketing strategy.
But one of the biggest challenges most businesses face is that they don’t have an email list big enough to see the benefits of email. If you have valuable content to offer your current and potential customers, congrats, that’s the easy part. The hardest part is actually getting people to sign up for your email newsletter.
If the problem we described above sounds familiar, check out these five examples below to achieve the numbers you want in your email database.
1. PUT A SIGN-UP FORM ON YOUR WEBSITE
You’ve worked so hard to provide valuable content, links, a portfolio, and an easy-to-use website – don’t miss the opportunity to connect with new visitors to your website. Adding a sign-up form to your website will create a whole new way to connect with customers – many that you’ve never met before.
2. CREATE CONTENT THAT YOUR READERS CAN’T LIVE WITHOUT
Okay, maybe that’s a little bit dramatic… But not really. It’s 2018 and people get bored easier now than ever before. Your content needs to be remarkable if you want people to stay subscribed and refer you to their friends, family, and coworkers. The goal should be that your audience always looks forward to your emails.
3. ADD A SUBSCRIBE LINK TO YOUR EMAIL SIGNATURE
Think about how many emails you and your team send to people outside of your business every day. Now think about how many of them aren’t subscribed to your email newsletter.
By adding the sign-up link to your email signature, people can simply click the link to sign up directly, which means more subscriptions for absolutely free.
4. CREATE BONUS CONTENT FOR FOLKS WHO ARE INVESTED
Your website (should) already have some great content for your visitors. Go beyond that by creating additional or “bonus” content for readers who are particularly interested. Offer free beginner tips on your website pages, but offer more advanced tips that they can access by submitting their email address to your email newsletter subscription.
5. USE YOUR SOCIAL MEDIA TO ENHANCE YOUR EMAIL LIST
Social media is a powerful tool to build an audience from. Encourage your followers to join your mailing list. This will give you a better way to reach out to followers that you know are already interested in learning more about your business.
Bonus hack: use the Join My Mailing List Facebook app to encourage your fans to stay in touch.
READY TO GROW YOUR EMAIL LIST?
Think about all the different ways you can reach your customers. Could any of these strategies work for you? Just implementing one of these hacks will yield you some results. If you would rather have an expert handle your e-newsletters, we can help. The Gurus have years of experience creating valuable e-newsletter content for your audience. We have worked with clients all over the world, in cities like Springfield, Tulsa, and Rogers, and we would love to work with you, too! Contact our office in Joplin today to learn how you can earn money with e-newsletter today.
