Blogging a Worthwhile Means to an End
When it comes to Internet Marketing opportunities on your website, do not overlook blogging. Blogging for businesses can be difficult if you’re unprepared, but it’s not impossible. To assist in getting the blogging going for businesses, you need to know the benefits. The purpose of blogging remains the same and that is to have a feed of new content, which talks about your products or services and gets people interested in using you to meet their needs.
Bringing New Customers to Your Web Site
The purpose of most companies’ websites is to bring in new customers. Whether it’s by providing them with information on the company’s products or services, or if the business allows for customers to purchase products directly from the website, the ultimate goal of the website is to drive new business. Blogs play a crucial role in this. Blogs can be set up directly within your website’s domain or off your company’s web domain with both having their advantages and disadvantages. A blog also helps to capture new visitors (and potentially new customers) by continually adding new “pages” or content around different topics you write about on the blog. Blogs remain a great way to attract visitors using search engines looking for information on specific topics, and when you provide that information, your blog and website become a reliable source for customers.
Keep Website Fresh with Blog Content
When companies first launch their website, all of the pages and content look fresh and interesting to search engines. This “freshness boost” helps you soar in rankings when people are searching on your products or services. After time however, that ranking boost can decrease when your site becomes stagnant. To counteract this, you can go through and rewrite content for pages you may have already worked on, add new pages on products, or refresh information.
Branding Yourself as Expert
Having a blog is another great way to position yourself and your company in the market as an expert on any given topic. Having too much content describing a product or service on your web page can be cumbersome. On your website, you want people to get pertinent information and then continue on to a conversion point like a contact form or a purchase. Blogs allow you a location to cover all of this information you wanted to share, and allow you to do it in different ways. You can write long posts with expert analysis on one topic, or share information through pictures or video on your blog as well. You can even cover current events and hot topics in your industry, which will help position you as a reliable source for information with thoughtful analysis. Once established, you and your company become a go-to destination!
Customer Questions Can Be Addressed
Blogs are also a wonderful way for businesses to answer questions customers may have. Some of the most frequently asked questions coming in over phone calls or emails could be answered in a blog post. The added benefit is the content you provide answering a popular question acts as an opportunity or destination page for people who are asking the same question through search engines, but don’t know you exist. In essence, you’re providing an answer before they even know the question.
Company Highlights Showcased
Whether you’re throwing a special promotion during a month or have a new product you want to highlight, you may not have an ideal spot for this information directly on your website. Chances are, you’ve built out your website to remain fairly static in highlighting major components about your company. So where do you put time sensitive, temporary bits of information? Blogs remain a great spot for these pieces.