If you’re a business owner, you know how busy the day can be. There are orders to fill, e-mails to reply to and phones to answer. It’s hectic and the last thing you have time for is to log on to the various social media sites that are available and update your profile. However, the world is changing fast and you can’t afford to ignore your presence on social media either, because your customers aren’t. People increasingly use social media as their number one medium for communicating with each other. The problem is time. You simply don’t have enough time to run all the aspects of your organization and manage your presence on social media simultaneously. If you find yourself with this problem or looking for an easy solution, it may be time to consider hiring a social media management company.
Part-time Won’t Cut It
Many business owners mistakenly place too little value on their presence across social media and simply assign the job of managing it to an existing employee. What seems like a great idea at the beginning, quickly becomes a nightmare as the person chosen to manage the social media of the company is busy with their own position and responsibilities and so quickly falls behind. The company’s presence is not cared for any what could’ve been a great tool for marketing and public relations quickly falls out of use and potential revenue along with it. It’s not their fault. They simply weren’t equipped to handle that much responsibility in addition to the one they already had.
An HR manager should manage the human resources of a company and an accountant should handle the financial reports. You need someone full-time for your internet marketing and social media. While you may opt to assign this to someone as their full-time job, it’s a lot better to bring someone in who has the knowledge and experience to decide which outlets of social media are best for your company and how to utilize them to their full potential.
Outsourcing is the Best Solution
Outsourcing is a great solution for business owners for a wide variety of reasons. There’s no training involved, benefits are not in the contract and it doesn’t add to the difficulty of payroll or taxes. It’s especially valuable as the expertise you need is not always easy to find. There are a various types of social media available and not every kind will be beneficial to your company. It’s a lot better to outsource to professionals who make it their business to properly showcase yours.
The Main Point
A good social media management company knows how to measure your engagement across social media and to make sure you attain a suitable ROI in the process. At the end of the day, you’re still a business and you should be able to receive a measurable return on what you choose to invest in. As the world moves more and more towards an online economy, having an effective social media platform will become more important than ever. It’s important to make sure you put your company in the right hands.
If you’re wanting to better use social media to advance your company, call our offices in Los Gatos, CA or Joplin MO for a consultation. We can’t wait to hear from you.