Most people look at the text on a website or on a sales brochure and don’t think twice about the language, the length, the punctuation or the specific wording that is used. Copywriters obsess over each of these seemingly menial parts for each and every thing they read. They’re even worse about what they write.

This is due to the fact that not everyone can write good copy and those that can are hard to come by. Anyone can write a good article. A few people can write well enough to catch your attention. However, there aren’t many who want to dedicate the hours of research, writing, editing and rewriting that is necessary to write good copy.

The difference is huge. At KM Guru, we can scroll through a website and instantly recognize whether or not a copywriter was used or if the owner decided to just do it himself. The wording is off, the length is wrong and it just doesn’t seem like it was written with the audience in mind.

Here are three reasons to consider using a copywriter in your website design.

1. Copywriters know how to write for people

Oftentimes, business owners over-educate and under-inform their audience. Think about that. Your business is your soul, but the customer doesn’t care what your business means to you, or how much you know about it. What they care about is how your product or service can meet their needs. If your website isn’t written with this in mind, you’re wasting your time.

2. Copywriters write to sell

There are certain words and phrases in the English language that when written into headlines and web pages, exponentially increase the ability of the page to convert customers and clients. We design all of our writing to cause specific reactions to make the reader more likely to use your product or service. On top of this, we utilize the latest in SEO (Search Engine Optimization) so that within our copy are words that rank your website more highly on Google and other search engines across the internet.

3. Copywriters know how to stay objective

Too often business owners will submit the copy they’ve written for review. Sometimes it’s decent and usable, but many times, it’s far too much for the audience they’re trying to attract. Your audience doesn’t have the same passion that you have for your business. They just want a good reason to give you their money. They’re eager to buy, but hate to be sold. With this in mind, we pour over our copy, cutting out all but the essentials necessary for sales. It’s this objectivity that often sets us apart from others and helps your website acquire sales.

For more information on copywriting or how we can help you, contact our offices in Joplin, MO. We look forward to hearing from you.

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