Everyone has heard about the benefits of SEO (Search Engine Optimization), and most people know the value of proper web design and web development. Social media marketing has also been given a great deal of attention by most companies who value their brands, but yet all too few are taking the steps necessary to harness video marketing as a tool in their inbound marketing arsenal. Video marketing came into its own during 2016 and 2017, and so far there are no signs of its slowing down as we march forward through time.

Statistics powerfully tell the story as research shows that most consumers are over 50% more likely to buy a product after seeing a video for it and over 70% of marketers report higher conversion rates with video than with any other form of marketing. In fact, emails that feature video have much higher click-through rates and are more likely to be forwarded on to family and friends, significantly compounding the effects of your marketing efforts. If that wasn’t enough, rich media options are also viewed favorably by search engines and their algorithms which means the presence of video can significantly boost the impact of SEO.

It also helps that video is most often watched and shared through mobile technology as we increasingly use our phones and tablets to access the internet. This means that when you choose to engage in video marketing, you tap into the world of mobile marketing as a natural side effect! So no matter what product or service you offer, you’ll almost always benefit by entering into the world of video marketing and your bottom line will thank you as a result.

Now that you’ve realized just how powerful video marketing can be, its time to think about how to implement it into your existing business. For video marketing to truly be successful, it requires content that is not only informative but compelling, and that can be hard to accomplish on a shoestring budget or with the cameras commonly found on phones and camcorders. It pays to work with an experienced marketing team that specializes in video marketing and has a plan for getting your message across to the right people in the right way. In the past, it would have cost a small fortune, and only the largest companies would have been able to pursue it, but in today’s economy, finding a quality company to do your video marketing is easier than its ever been. There are options available for any size business ensuring that everyone can make the videos they need to get the attention they deserve. While you may not see immediate results on your first video, you’ll begin to realize the ROI associated with video over time and additional videos. You’ll soon see a dramatic increase of your prospective customers as your videos are repeatedly played and shared among those interested in your product or service. This will have a positive impact on the bottom line over time, increasing the success achieved by your business.

To learn more about video marketing and how it can help your business succeed, contact our offices to schedule a consultation. Those living in Joplin, MO or the surrounding areas such as Pittsburg, KS, Rogers, AR, and Tulsa, OK can opt for in-person consultations while video consultations are available for national and international customers.

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