There is a lot of traffic online, and with a mobile device that if you are a business owner you don’t want to miss out on that user who is just searching for your services. Do what you can to attract and sell them instantly, and testimonials on your website and reviews on your IYP (internet yellow page) sites are going to do just that. Plus, keep in mind that if they find your local business on Google Places they will be able to read your IYP reviews from “around the web”. It is important that you keep up with your reputation monitoring on these sites, as you may have negative reviews out there affecting your business and may not even know it.

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