We live in an age where the answer is almost always at our fingertips — literally.

We pick up our phones, tablets or laptops and immediately find the answer to almost any question we might have.

One of the main reasons behind this phenomenon has been the explosive growth of Google. While there may be other search engines that you can use, Google is by far the most popular and where most people go to find the answer to their questions.

You do this by entering in keywords that help Google locate what you’re trying to find. The more specific your keywords, the more likely it is that Google will be able to find it. The things that Google things are the closest match to what you’re trying to find are put closer to the top of the page so that you can click them more easily. 

Marketing companies utilize keywords to help a business show up faster on Google and rank higher in search results. This process is known as Search Engine Optimization, commonly referred to as SEO. They analyze your industry and use various metrics to find the best words to use in the code and content of your websites. This helps attract customers to your website and allows those who may be searching to find you more quickly.

Here at KM Guru, we use SEO in our webs design and copywriting so that all the hard work is done for you. This helps your customers find you faster, allowing you to make more sales.

If you’re considering having a website built and wonder how SEO can help you, contact our offices in Joplin, MO today. 

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