In utilizing Search Engine Optimization, or SEO, it’s crucial to place keywords strategically throughout your web content. Keyword-rich content performs better in search engines, making it easier for clients to connect to find your business website and connect with your organization.

Load your landing pages and other critical posts with important keywords, as this may be the only page that some search engines will index. Do your due diligence on keyword research. This will help you find words that are in high demand and allow you to receive more traffic to your website from the keyword. The larger the supply, the more difficult it will be to get a sufficient listing on search engines.

Once you find the best SEO keywords for your industry, place them strategically on each web page. Pay special attention to the areas that register best with search engines including bold headings, near the top of the page and at the end of the page. Be sure to also embed keywords in the anchor text used to describe links, the domain name along with title and meta tags.

Use these keywords to build a theme that runs through your website content. Search engines are programmed to look for common themes and topics in an effort to deliver more relevant search results to those who are interested in a particular subject. Keyword proximity is also something to be considered. Group them as close together as possible, while keeping sentences clear, readable and relevant. Most importantly, ensure a proper keyword density or weight in your writing. This involves the proportion of keywords to the rest of the text. The greater the percentage of keywords-to-text, the better.

If you’re needing SEO for your website or are wondering what keywords would be best for your industry, contact our offices in Joplin, MO, Lost Gatos, CA or San Jose CA. We’ll look forward to working with you.

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