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SEO – Making It Easier to be Found

We live in an age where the answer is almost always at our fingertips — literally.

We pick up our phones, tablets or laptops and immediately find the answer to almost any question we might have.

One of the main reasons behind this phenomenon has been the explosive growth of Google. While there may be other search engines that you can use, Google is by far the most popular and where most people go to find the answer to their questions.

You do this by entering in keywords that help Google locate what you’re trying to find. The more specific your keywords, the more likely it is that Google will be able to find it. The things that Google things are the closest match to what you’re trying to find are put closer to the top of the page so that you can click them more easily. 

Marketing companies utilize keywords to help a business show up faster on Google and rank higher in search results. This process is known as Search Engine Optimization, commonly referred to as SEO. They analyze your industry and use various metrics to find the best words to use in the code and content of your websites. This helps attract customers to your website and allows those who may be searching to find you more quickly.

Here at KM Guru, we use SEO in our webs design and copywriting so that all the hard work is done for you. This helps your customers find you faster, allowing you to make more sales.

If you’re considering having a website built and wonder how SEO can help you, contact our offices in Joplin, MO today.

Social Media Without a Website Is Like a Car With No Gas

We hear a lot these days about the need for businesses to have a presence on social media.

This is because social networks have become the “norm” for society. The majority of the world is on some type of social network and this is only going to increase as time goes forward.

However, your presence on social networks should be just that, a presence. You should treat it as an outpost to attract people to the home base, which is your website.

If you don’t have a website, you’re loosing a major benefit of having a social media presence. It’s like having an army with no where to send them, or a car with no gas . You need a website so that you have a place to send the fans you’re gaining, so that they can become customers.

Fortunately, we can help with this. We specialize in websites and social media. Our websites are  based in WordPress, which allows them to integrate with social media so that your customers have a place to go.

We also utilize the most current SEO techniques in our web design so that you rank higher in Google searches, allowing you to be found faster. This gives you one more way to direct people to your website.

If you’re needing a website for your business, contact our offices in Joplin, MO. We specialize in web design and web development and have the experience and expertise to make your website a success.

Video – The Best New Tool for Sales

It seems everywhere you look, someone is on a laptop, tablet, or smartphone watching some sort of video.

Video is king. This is illustrated by the fact that over 300 hours of video content is uploaded to Youtube every 60 seconds. We are increasingly becoming an audio/visual society and those who can’t embrace this medium are missing out on a huge opportunity to increase their market share.

Simply put, if you’re not using video in your marketing strategy, you could be losing thousands of potential customers.

We understand that using video is a new concept to most small businesses and with good reason. In the past, it wasn’t feasible to use video and commercials couldn’t be tracked for effectiveness. You could never be sure if your investment was worthwhile or if it was getting the results you paid to achieve. However, video is now within the realm of possibility for every business, no matter how small and with today’s metrics, we can tell how effective each video is at reaching your customers.

Websites that have video routinely keep users engaged for two minutes longer than similar websites which don’t have video content. Why? Because people love watching videos that are engaging and that give information about the topics they care about. This is why video subscription services are at an all-time high in sales.

Knowing this, shouldn’t you be using video to reach your customers? Even a short video can have far reaching implications and can positively impact your bottom line.

We specialize in video marketing and can help you tell your story in an engaging way. If this is something you’re interested in or to learn more about our services, contact our offices in Joplin, MO and let us know how we can serve you.

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