Off-page SEO refers to techniques that can be used to improve the position of a web
site in the search engine results page. (Want a crash course in on-page SEO? Check
out our previous post here: http://kmguru.com/search-engine- optimization-a- win-
win-for- your-business/). Go ahead, read it. We’ll wait.

So now that you’re an SEO pro, what can you do off-page to help your search engine
results?

Build Links
Link building is an extremely effective off-page SEO method. By building external
links to popular articles or pages in to your website, you are helping the search
engine know that you are offering good information.

Rebuild Broken Links
One of the best ways to improve your website’s traffic is to rebuild any backlinks. If
a lot of links on your site are broken, it not only hinders traffic, but is plain
frustrating for your readers.

Killer Social Media
Your social is part of your off-site SEO, and is vital in today’s world wide web.
Mentions on social media help increase your ranking and help guide interested
users back to your website.
Even better: be responsive on social. It is an incredibly effective and easy way to
interact with readers.

Video Marketing
Video marketing is huge right now, and for good reason. Video helps engage your
audience more so than text. Fill your social media pages and website pages with it.
Consider creating your own Youtube channel as a way to educate your audience on
the products and services you provide. Be sure to add links to the description of
your videos to ensure even more leads to your site.

Off-page SEO is just as important as on-site SEO for increasing traffic to your
website, and there are many ways to step-up your game in your off-page SEO game.
If you’re looking to take the next step in your SEO campaign, contact the web
experts at our office in Joplin, MO.